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Client: Turner / Cartoon Network Date: September-October, 2016 Task: To promote the all new series of the kids’ favorite show Ben 10 in Bulgaria, to attract new audiences (6-11) as well as to engage the fans into the uniqueness of the brand. When a kid picked up the phone, he could talk with real Ben and received instructions how to help him and become a hero.Kids had to follow green steps and at the end of mall to choose one of two doors – one leads to getting instant prize for themselves, named “Become a hero” and the other leads to giving the prize to children in need, named “Become an unique hero! Effectiveness: Around 50 kids picked up the phone for 1 day and 40 of them chose to donate prizes to SOS Children Villages in Bulgaria; 300,000 video views from the target.The core strength in any creative problem-solving is the integrated approach.From the idea generation and extensive research right to achieving the best results, we comprehensively tackle every challenge to deliver upmost effectiveness.Only socially-oriented campaigns are what we consider truly effective.
Client: Pobeda JSC Date: June-August, 2016 Task: To create a launch strategy for the promotion of the new product “Couple Cake”. So we decided to create a romantic story between Ivan & Maria and invited the whole nation to get involved in their story.
Client: Ideal Standard International NV Date: October 2016 Task: To create package designs for the Ideal Style/Ideal Feel product line.
Description: We created 6 beautifully crafted boxes for the international bathroom manufacturer for its partnership with Leroy Merlin Spain.
Client: WWF - Bulgaria Date: November, 2016 Task: To organize a 14-day exhibition of special WWF interactive installations, to create an event for the #Fish Forward EU project as well as to produce an educational & promotional video from it. Description: We managed to secure partnership with Bulgaria Mall for the exhibition and organize a 300-guest event with a lead actor, hostesses, catering and DJ.
Effectiveness: 20,000 visited the exhibition; 380 special “Fish Pocketbook 2.0” were handed out during event, 120 people involved for more than a minute; video still circulating the web and directing to Client: Genuine Autoparts Ltd Date: September, 2016 Task: To create a compelling corporate video which to promote the innovative products and services of Genuine Autoparts.Client: Boriana Group Date: September, 2016 Task: To create an image TVC for the premium LED brand “Ultra Lux”.